I recently followed up with a member who had joined our membership but hadn't started the roadmap. Fast forward a month later, still no activity and I was getting worried! I contacted him to ask if there was anything I could do or say to encourage him to get onboard and start growing. He told me that he had great intentions but kept getting sidetracked and wanted the "perfect" conditions to start. Well, as you can imagine that led to a great conversation about there never being a perfect time and that doing something, no matter how small, is better than doing nothing. I'm pleased to say that he's now on track and enjoying the journey!